Bring your staff members—get inspired, get connected and get business savvy information you can’t find anywhere else!

New Elements You Can Expect This Year:

  • 28 Member Competitions—Owners and Staff Members
  • Networking time with business owners at the Welcome Party, Industry Awards Gala and the Night on the Town
  • Great speakers including: Todd Anderson of Platinum HR; attorney Kevin Sanderson of Merritt and Sanderson, P.A.; Jose Rojas of LBW Insurance; credit card expert Phil Henke
  • Speed Dating with Vendors and Business Partners to learn how to save money and improve efficiency
  • Celebration of 2017 Lifetime Achievement Winner Debbi Dee
  • Gala Entertainment and Industry Award Winners
  • Industry Experts panel with past Lifetime Achievement Winners Art and Nancy Stone, and Jo Rowan
  • Separate Workshop Tracks for Owners and Staff Members
  • Owners’ Only Breakfast
  • Trade Show Area
  • Group Discussions and Separate Roundtables


The JW Marriott is a full-service resort with casino and spa, a gorgeous pool and gardens.

The JW Marriott has created a dedicated booking website for the 2017 ADCC Annual Meeting so that you may make, modify and cancel hotel reservations online, as well as take advantage of any room upgrades, amenities or other services offered by the hotel. Be sure to book before August 31 to get special ADCC block rate.

If you would prefer to make reservations by phone, please use the following dedicated Group Reservations phone numbers for special block rates for ADCC.

Reservations Toll Free: 877-622-3140
Reservations Local Phone: 800-582-2996


You can also download a printable version of the schedule HERE.


Mix and mingle with fellow dance competition professionals, vendor affiliates and business partners at the Welcome Cocktail Party.


The ADCC Annual Meeting agenda will include reports from the President and Executive Director, Board Committees, plus the approval of new officers, and unveiling of strategic initiatives for 2018.


Gain wisdom from past and present lifetime achievement winners Debbi DeeJo Rowan & husband John Bedford, and Art & Nancy Stone, and others with 20+ years in business.


Learn how to save money and make your business run more efficiently with help from the ADCC’s industry-focused Vendor Affiliates like DRC Video, DanceComp Genie, and Dance Dreams by Gerber Tours, and Business Partners such as HelmsBriscoe and Platinum HR. You’ll have opportunities for one-on-one appointments with these industry partners to discuss your specific business needs.


Human resources expert Todd Anderson offers a presentation tailored for members of the dance competition industry covering issues such as employee handbooks, training, and hiring and firing. Attorney Kevin Sanderson will offer sessions on general legal issues for owners including succession planning and selling your company. Insurance specialist Jose Rojas will offer a workshop on risk mitigation and other insurance-related issues, and credit card specialist Phil Hinke will offer best practices for making accepting credit card payments. ADCC Executive Director Tammy Hauser, nonprofit consultant and CEO of Blue Sky Thinking, will offer a workshop on customer service.


Roundtables will be a facilitated discussions and include the following topics: Legal Issues, Insurance, Credit Card Processing, HR, Grab Bag,  Catering, Social Media, Customer Service, Production, Logistics.


The 2017 Industry Excellence Awards Gala includes dinner and a show, recognition of this year’s Industry Excellence Award winners, and presentation of the 2017 ADCC Lifetime Acheivement Award to Debbi Dee.


Lifetime Achievement – Debbi Dee


Debbi Dee, a nationally renowned tap dancer, choreographer and dance teacher, currently works on Convention Platforms, teaching teachers as well as students for many major dance organizations, including Dance Olympus, Dance Masters of America, Florida Dance Masters, Dance Educators of America, Dance Teacher Summit, Dance Makers and many more.


Debbi has held guest positions at OCU (Oklahoma City University), and the University of Buffalo, as well as numerous performing arts schools.  She continues to teach at private studios giving master classes as well as private choreography. Her “Debbi Dee Tap Intensive”  is recognized by Dance Teacher as a higher education course for teachers.

Industry Excellence Awards

DSC00198-croppedThe Annual Meeting in September will feature the third annual ADCC Industry Excellence Awards, recognizing excellence in various categories. Staff members are nominated by their ADCC Member Competition or Convention owner and chosen by an industry panel. Categories for 2017 include:


  • Customer Service
  • Emcee / Announcer / Stage Personality
  • Judge (sponsored by DRC Video)
  • Production
  • Sales/Merchandise
  • Show / Event / Tour Manager
  • Stage Manager

Please submit Industry Award nominations by August 15, 2017!

Learn from these nationally known presenters.

Todd Anderson

Todd Anderson of Platinum HR has over 30 years’ experience as a Human Resources professional and has spent 12 years as a Regional HR Director for a Fortune 50 company managing the HR function for over 6,000 employees. He  was also an HR Consultant to the Winter Olympics, developing a process to bring on 27,000 volunteers to Salt Lake City in 2002.

Kevin Sanderson

Attorney Kevin Sanderson of Merritt & Sanderson, P.A., has offices in Sarasota, FL. and Columbia, MD., practices in the areas of corporate law, employment law, and estate planning. Mr. Sanderson represents both plaintiffs and defendants in simple and complex civil and commercial litigation including unemployment appeals, non-compete/trade secret litigation, severance agreements, and other areas of employment law. He is a founding member of the board of directors of KAETA (Kids and Elders Through Arts), a Sarasota-based non-profit that promotes dialogue and interaction between older and younger generations through shared experiences in the arts.

Tammy Hauser

Tammy Hauser is CEO of Blue Sky Thinking, a consulting firm for nonprofits, and the Executive Director of The ADCC.

Jose Rojas

Jose joined the LBW Insurance team in 2016 and has a BA in Business Administration from California Lutheran University. He earned his Commercial Lines Coverage Specialist (CLCS) designation in 2016 and is currently pursuing the Certified Insurance Service Representative (CISR) designation. He lives in Santa Clarita with his wife and son.

Phil Hinke

Phil Hinke is a merchant advocate and noted expert in the credit card processing industry. He has been quoted by CNN Money, Entrepreneur Magazine, and other publications, and is a frequent contributor to consumer websites and organizations. In 2011, Phil published the “Guide to Slashing Your Credit Card Processing Costs” to provide business owners with the tools and inside industry information to enable them to receive the best processing value for their money. The same year, he founded MerchantFeeSavers, LLC, an educational and consulting service, and MLS Advocate, an unbiased savings-analysis-service for merchants, with the mission to help business owners navigate through the convoluted and often misleading pricing and terms & conditions in card processing industry.

Kristi Hetland

Kris joined HelmsBriscoe in 2009 and has since used her unique blend of experiences, strengths and skills to deliver extraordinary value and service to the diverse mix of clients she represents; which includes dance competitions, state and national associations, incentive travel, and national car shows. She has a passion for building lasting relationships and truly understanding her clients’ needs and goals. Kris recently received the prestigious HelmsBriscoe President’s Club Award recognizing her commitment to excellence.


Join dance competition owners and staff members, special guests and leading experts in small business entrepreneurship for the ADCC Annual Meeting, September 20-22 in Las Vegas.

100 decision-making competition owners/staff who have been in business for at least two years and produce from 4-94 events a year will be attending the event. A mix of learning sessions, networking sessions, social events and industry presentations give you many opportunities to engage and interact with them. This is the only time they are all in one place all year long.

If you are interested in becoming an ADCC Annual Meeting Sponsor, please contact ADCC Executive Director Tammy Hauser at

You may also download the Sponsorship Kit below, and register as an Annual Meeting Sponsor to pay online.

Thank you to our Annual Meeting sponsors!


To register more than one person, please complete a separate registration form (using unique email address) for each person. Thank you!

If you have questions, please contact Caitlyn Sanderson at The ADCC:

Platinum competition members receive ONE free registration. Additional Platinum registrations are $419
Gold competition level members receive 20% off their tickets
Silver competition level members receive 10% off their tickets
Gala and Welcome Party Only
For members who are not interested in attending all meetings
Gala Only
Ticket to Gala Industry Excellence Awards event ONLY

Night on the Town

Join friends and colleagues for a night on the town—meet at the main entrance of the JW Marriott for transportation to dinner (on your own), and then to the show of your choice below. Includes transportation back to the JW Marriott.


If you have questions, please contact Caitlyn Sanderson at The ADCC:

MJ Live


7:00 PM ~ September 22

Showcasing the pure joy of legendary superstar Michael Jackson, featuring “Bad,” “Billie Jean,” “Beat It,” “Dangerous,” “Smooth Criminal,” “Black & White,” “Thriller,” and many more.



7:00 PM ~ September 22

JabbaWockeeZ hip hop dance crew offers a dynamic mix of awe-inspiring choreography, pulse-pounding music, and stunning special effects in their new show at MGM Grand Las Vegas.

LOVE - Cirque du Soleil


7:00 PM ~ September 22

The Beatles changed the world. LOVE, Cirque du Soleil’s interpretation of their legacy, has changed entertainment.

Purple Reign


9:00 pm ~ September 22

Note later start time.

Purple Reign captures the imagination and seamlessly re-creates the blistering performances and raw energy of Prince in his prime and returns you to the era that made “The Artist” an international superstar.

2017 ADCC Members